Business-to-business (B2B), also called B-to-B, is a form of a business transaction, such as one involving manufacturers and retailers, or wholesalers and retailers. Business and business refer to the business done between companies, rather than between companies and individual buyers.

The B2B market affects a limited number of players than the general public and therefore demands more to customize products or services. This results in the establishment of a privileged relationship. This business-to-business transaction takes place in the domestic and international markets, depending on the size of the companies involved.

The b2b research project goal is to provide directional lines these days of B2B parameters, with clear conclusions about the results of the research conducted. That means the objective of the discussions and from the researcher’s findings have been used to develop clearer ideas of how to use B2B marketing to improve its usability.

B2B market research may include both qualitative and quantitative research methodologies, and our research directors are able to advise the most suitable and feasible method for your project after understanding the objective.