Branding is a concept that goes beyond the marketing of designer brand “jeans” and other brands. The company’s product represents their market identity – who they are, what they do, what kind of quality they offer, their reputation for honesty, and more. As a result, product marketing is important for almost every business, from those who sell breakfast cereals, to those who develop new technologies, and even to those who provide material assistance to other businesses. Product marketing influences the decisions of various customers, including end-users and businesses. It works very well in the development of a recurring business, as the opinion of any customer of the product will be greatly appreciated by their previous experience in that field.

Branding not only builds loyal customers but also creates loyal employees. A quality product gives people something they don’t believe in and something they should stand behind. It helps employees understand the purpose of the organization they work for. They feel like they are part of something important and not just a cog on the wheel.

Market Research Analysts collect data about the market segment, in order to guide the company’s presentation of its products and/or services to customers.

1+1 Research encompass qualitative and quantitative research methodologies and work across all stages of the brand process with our client and have a dedicated team of qualified recruiters and managers who can target respondents from consumers to C- Suite executives.

Our Brand market research can provide data and insights on:

• Brand Health, Optimization, & Positioning using qualitative and quantitative methodologies
• Concept testing
• Competitive threats and opportunities
• Measuring marketing effectiveness
• Brand performance tracking
• Brand evaluation and opportunity
• Brand awareness, advocacy, and loyalty