Quantitative Market Research

The quantitative market research method is one of the powerful and robust primary market research techniques to reach target respondents in a structured way so that insights and hard facts are obtained which helps device business decisions.

Quantitative research is done in order to collect and analyze numerical data. It is used to find patterns, make forecasts, test causal relationships, and generalize results to broader populations.

It is just the opposite of Qualitative research which involves collecting and analyzing non-numerical data

With our trained and experienced researchers, we develop the questioners of the projects after a detailed discussion with the client and accordingly implement suitable research methods, be it Online surveys,  Central location tests, CATI, and CAPI. Our in-house capability is robust and specializes in recruiting difficult to reach respondents across various industries like Automotive, Finance, Healthcare, FMCG, Travel, and Tourism.

1+1 Research is committed to high-quality research and deliverables and follows rigorous quality control procedures for optimum results.

Face to Face Interviews

Face to Face interview is one of the oldest and most widely used methods of conducting primary research. A face-to-face interview is one that uses a standard scheduled questionnaire (or interview process) to ensure that all respondents are asked the same questions in the same sequence.

1+1 Research helps in recruiting, designing face to face in-depth qualitative research, quantitative research, brand awareness, customer satisfaction, competitor analysis, and forecast for clients to grow their business and withstand the competition by having a competitive edge.

Online Surveys

Online surveys are usually done as web forms with a list of questions to retrieval and statistical software to provide analytics. Online surveys can be useful in two basic ways: Provide more customer information, including everything from basic demographic information (age, level of education, etc.) to social media (causes, clubs, or customer support activities) Researching a specific product, service, or to find out how consumers react to it. In contrast to traditional research, online research gives companies a way to test a wider audience at a lower cost.

Computer-Assisted Personal Interview (CAPI)

Computer-assisted personal interviewing (CAPI) is a method of interviewing in which the respondent or interviewer uses an electronic device to answer questions. It’s like a computer-assisted telephone interview, except that the interview took place in person rather than in a phone call.

1+1 Research with its team of highly trained interviewers/ enumerators has the capability to do a large scale study in any geography. We can also help design, script, and program the survey in any language and the survey can be done in both online and offline mode with the help of mobile applications.

Computer-Aided Telephonic Interviews ( CATI )

Computer-Aided Telephonic Interviews (CATI) is a telephone survey in which the interviewee follows the text provided by the software program. It is a systematic telephone microdata collection system that speeds up microdata collection and organization and allows the interviewer to teach respondents the importance of timely and accurate data.

1+1 Research’s CATI team works closely with clients to understand the study needs and accordingly the project is designed. We have 40+ professionally trained and experienced CATI interviewers having the multilingual capability.

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