Health-conscious consumers are moving faster. They are connected, and their needs and morals continue. To stay relevant, the industry needs to quickly adapt and open up new ways to meet consumer expectations, while facing competition from aggressive and aggressive people entering new markets across all OTC medications, healthy food supplements, and self-care sectors.

Many factors like consumer awareness of health problems, personal income, a greater focus on independence, and emerging economic development, to name just a few have been combined to create a new market for health care products.

The world’s leading pharmaceutical companies and consumers are eager to fight for this seemingly endless new market. The pharma industry, on the other hand, addresses specific health needs with scientifically proven products and learns how to market these products effectively. On the other hand, the consumer integrated consumer industry exploits compelling marketing issues on how the quality of life can be improved and learns to support those claims with scientific evidence.

The growth in Consumer healthcare is primarily driven by health and wellness categories such as nutrition, weight management, vitamins, and fortified food and beverages which are in demand by the growing wealth of emerging market consumers and health-conscious consumers.

Over the next five years, it is expected to grow $ 785billion with OTC growing at 8%, Vitamins, and supplements at 19%, sports medicine at 45% while weight management at 7%.

1+1 Research has successfully executed several projects on Consumer health in markets like Europe, North and South America, the Middle East, and Asia.

Our services in Consumer Healthcare include recruiting, designing in-depth qualitative research, quantitative research, brand awareness, customer satisfaction, competitor analysis, and forecast for the Consumer healthcare industry which helps the business grow and withstand the competition.

1+1 Research’s team of highly experienced Research analysts, Project Managers, Consultants, and Directors who have experience of approximately 20+ years in the Consumer Healthcare industry, working across different geography and different levels have made conducting research processes and understanding unmatched deep insights easy for clients.

The Consumer Healthcare segment in which we have experience and have executed projects includes:

Adult mouth care, Analgesics, Calming and sleeping, Cough, cold and allergy (hay fever) remedies, Digestive remedies, Ear care, Emergency contraception, Eyecare, Herbal, and traditional products, Medicated skincare, NRT smoking cessation aids, OTC obesity, OTC statins, OTC triptans, Slimming products, Sports Nutrition, Vitamins, and dietary supplements, Wound treatments.