The food and beverage service sector contribute significantly to the tourism industry. With the increasing importance of business meetings, a range of personal and social events, a large number of customers visit restaurants regularly. Food and beverage professionals work tirelessly to enhance the customer experience with their service. F&B services provided by businesses deliver food and beverages to their customers at a specific location (on the premises) such as a hotel, restaurant, or customer target (without a base).

The food and beverage industry is all companies involved in the processing of raw foods, packaging, and distribution. This includes fresh and processed foods, as well as alcoholic and non-alcoholic beverages. Any product intended for human consumption, with the exception of prescription drugs, goes beyond this category. Based on the agricultural industry in our definition, the food and beverage industry is divided into two main parts. Those two components are the production and distribution of edible goods. Production includes the processing of meat and cheese and the manufacture of soft drinks, alcoholic beverages, processed foods, and other modified foods. The manufacturing component of this industry does not include food produced directly from agriculture and other forms of agriculture, as that is compounded by our definition of the agricultural sector. Distribution involves delivering the finished food product into the hands of consumers.

It is one of the most innovative and cost-conscious sectors in the world and so every project we undertake is tailored using a range of qualitative and quantitative techniques which help our client with powerful, actionable insights and understand how to develop and market the products and brands to fully meet consumers goals and thereby directly impact purchase behaviors.

We provide qualitative and quantitative research studies among a variety of stakeholders like food and drink brand owners, manufacturers, distributors, and retailers.

1+1 Research’s Food and Drink Market Research services specialize in delivering ad-hoc research services. We recommend the optimal qualitative and quantitative data collection methodology, sampling plan, and segmentation strategies based on individual project parameters which provide deep insight to our clients in the Food and Drink industries.

1+1 Research helps in New product development, Branding – Brand proposition and positioning, Concept Testing, Pack testing and development, Range optimization, Category reviews, and understanding Purchase decision-making process.