1+1 Research’s banking and financial market research delivers tailored and insightful full-service market research results to banks, credit unions, credit card companies, brokerage firms, and insurance companies.

The banking industry is a major business and financial sector that has existed in human civilization in some way for thousands of years. In the modern world, the banking industry plays a major role in financial transactions, as it is a large and popular way to invest, borrow, and save money. Banks exist all over the world, and they are often heavily regulated by world governments to prevent corruption and to protect public money in general. The modern banking industry is a network of financial institutions licensed by the government to provide banking services. The main services offered are related to storing, transferring, adding credit, or managing the risks associated with holding different types of assets. The range of direct financial services provided at any one time is very different for all institutions, over time, and for all authorities, evolving in line with changes in sector management, economic development, and advances in information and communication technology.

Whereas the financial services industry encompasses a wide range of businesses involved in money management and plays an important role in the global economy. The industry as a whole is large and includes companies that perform tasks such as investment, lending, insurance, trade and securities, asset management, advisory, accounting, and foreign exchange. A large part of this sector generates revenue from loan and loan deductions, earning value as interest rates fall. Economic health depends, in part, on the strength of its financial sector.

We provide qualitative and quantitative research studies among a variety of stakeholders, brokers, IFA’s, employees, high net worth individuals, corporate and affinity partners.

1+1 Research’s financial market research services specialize in delivering ad-hoc research services. We recommend the optimal qualitative and quantitative data collection methodology, sampling plan, and segmentation strategies based on individual project parameters which provide deep insight to our clients in banking and financial institutions.