Central Location Test is a type of standard research process in which product marketing testing is conducted in controlled environments, in contrast to domestic consumer testing, which takes place where the products will actually be used.

The Central Location Test is conducted in a specially adapted facility where a larger group of respondents can gather and participate in the survey and the study can be completed on time.

In a central location survey, everyone is considered together in the same area. It’s easy to eliminate external influences, present questions in a similar way to avoid confusion, and make sure participants respond logically. It is easy to look at body language and other forms of indirect response. This does not always happen online but can be very helpful when making decisions. Participants may also say things or raise questions that they will not have the opportunity to do otherwise, which may lead to a deeper understanding of their point of view. The advantage of getting test kits such as taste, smell, and touch, which often do not always happen when the test is done at home, without the challenge of preparing to send products to each respondent. Surveying large numbers of people in the same area, at the same time, helps save time and resources.

A central location test is a practical way of implementing the survey which ensures high-quality results and offers a key advantage of Face to Face interview which is ideal for conducting many tests like the introduction of the new or modified product.

1+1 Research with its team of highly trained and experienced professionals implement quality checks measures and quick turn-around services so that the clients can get feedback about their new or modified product, concept checking, designs and efficacy of their prototype or product and its effectiveness which can further help in the scientific promotion and commercials.