Concept testing and product testing is the process of using research methods to test consumer acceptance of a new product or concept before the product is introduced in the market. It is important that the product test kits are of the highest quality otherwise, the results from the data collected in the test may be discriminated against by rating error.

Various methods are available for concept testing. All methods include a group of potential buyers with one or more conceptual statements in which each concept is presented with a direct focus on consumer needs or benefits.

Product testing aims to ensure that consumers can understand what products will work for them and which products are the best value. Product testing is a strategy to increase consumer protection by examining claims made during marketing strategies such as advertising, by their very nature they are interested in the business that distributes the service and not primarily on consumer interests. The advent of product testing was the beginning of today’s consumer organization. Product testing is any process by which the researcher measures product Usability, safety, quality, and compliance with established standards. Manufacturers, suppliers, and sellers of products.

At 1+1 Research we generate the crucial insights for the decision-making process at each stage of a product’s lifecycle necessary to meet constantly evolving customer expectations and thus we help our client to get the most complete and actionable insights of the product’s strengths and weaknesses.

Our product and concept testing  research services include:

• Central Location Tests (CLT)
• Multi-country product testing
• Preference mapping and drivers of liking
• In-home placement (Home Use Tests)
• Focus group interviews (FGI), In-depth interviews, and ethnographic studies
• Pack and concept testing and optimization
• Market segmentation and modeling
• Repositioning strategies