Consumer research is a form of applied social science that focuses on understanding the behaviors, thoughts, feelings, attitudes, and preferences of consumers in a market-based economy, and aims to understand the comparative results and success of advertising campaigns.

Consumer research is key to improving products and marketing effectively for customers who want to use or buy your product and thus identifying opportunity for growth and analyzing consumer’s attitude and behavior across all channels which help develop actionable strategies to achieve both top and bottom line.

The voice of your business should match the voice of your customer, and your product should meet their needs. Capturing the direct names and messages of your customers by talking directly to them is the gold of your marketing strategy. An expert in customer market research can help you with questionnaires, the type of scale and other devices, the length of the study, and other important attributes. They can also help determine the number of surveys to be used based on the expected response.

Types of consumer market research studies 1+1 Research can undertake are:

• Awareness, Attitude & Usage
• Brand performance tracking
• Brand evaluation and opportunity
• Brand awareness, advocacy, and loyalty
• Consumer Name Research
• Concept Testing
• Corporate Identity
• Customer Satisfaction Studies
• Competitive threats and opportunities