Consumer packaged goods (CPG) is an industry term for merchandise that customers use up and replace on a frequent basis. Examples of integrated consumer goods include food, beverages, cosmetics, and cleaning products. CPG can be compared to durable goods (DG), a brand name that has not been used or damaged is used and is often not replaced until the product encounters a problem. Examples of durable goods include electrical appliances, furniture, and cars.

CPG companies are eager to meet – and hopefully exceed – their customer expectations. Organizations that are committed to data-driven decisions spend a lot of time and resources year-round collecting detailed information on projecting what customers will want next year. They use that ingenuity to plan the launch of new products, promotions, and business objectives to start the New Year well and keep the momentum going. Changes in delivery models have affected the way CPG is sold. Coupons and loyalty card programs are designed for end-users and mindfulness marketing strategies by omnichannel, which gives the customer the opportunity to make seamless purchases with regularly purchased products.

At 1+1 Research we understand that consumer attitude, preferences, and future purchase intentions play a crucial role for success in CPG/FMCG industry.

1+1 Research’s CPG‘s industry market research services specialize in delivering ad-hoc research services. We recommend the optimal qualitative and quantitative data collection methodology, sampling plan, and segmentation strategies based on individual project parameters which provide deep insight to our global clients in the CPG/FMCG industry.

Our areas of expertise include:

Price Sensitivity Studies, Product Development Strategies. New Market Entry Strategies, U&A, Segmentation, Decision Hierarchy, and Market Sizing, Customer Loyalty, Satisfaction & Advocacy, Explore the needs and expectations of various consumer segments, Brand Development, Positioning, Testing & Tracking, Conducting In-depth Interviews, Focus Groups discussions to understand and develop the product concept.