A Focus group is a formal discussion with a group of people to understand their understanding and experience of a project, task, or topic. Focus groups can be used instead of discussions, understanding experiences, learning, expectations, and implications for project involvement. Focus groups should be held at a time and place convenient to all invited guests, and, should, be recorded and recorded.

1+1 Research’s market research services use focus group discussions for consumers or businesses to collect data and insights which are most of the timeless known to the provider.

Focus group discussions are more effectively utilized when the objective of the investigators is to understand consumer’s or professional’s views and gain in-depth insights that can be used to provide the client with data and greater clarification to determine their strategy.

We at 1+1 Research help our clients to identify and recruit the target audience of the same or different profile and encourage them to discuss the specific topic and help understand perspectives and experiences of a particular industry, community, or consumers which further help our clients to gain insights and strategize their approach.

At 1+1 Research we are experts in recruiting and our moderators are highly experienced in conducting Focus group discussions.

1+1Research Facility is well equipped with the latest technology including:

• Focus Vision video conferencing /remote monitoring
• High-speed internet
• Audio and Video recording – Research delivered on DVD, wav, flash drive or uploaded on secure FTP website.

Online Focus Group:

We also offer an online focus group in which the respondents can participate from any geography in the world and share their views by just logging on the internet with other respondents just like in the traditional approach. This approach overtook the conventional method during the Covid-19 pandemic as everything was being done remotely.