The omnibus research method is a quantitative research methodology where data on a wide range of topics is collected during the same interview. The Omnibus surveys provide those seeking information about markets and ideas on ways to get quick answers to their questions to plan a complete market research study. 1+1 Research conducts extensive interviews with the target group on a regular basis, these interviews include a number parameters and of frequently asked questions – usually including personal information (age, gender, occupation) or details of the business/product of the company. The answers to these questions are analyzed, studied in detail, and are presented to the client.

Some of the key advantages of Omnibus researches are:

It has a quick turn-around time and results are available quickly within a matter of days

It is flexible, fast, and economical

It can reach more specific audiences such as men or women, education, a certain age or income groups, and groups/communities having a certain behavior