Qualitative Market Research
1+1 Research’s qualitative market research mission is to uncover the truth and let the client understand new possibilities of their brands and the market. We do this by empowering stakeholders with real-world data so that they can take commercially sound and bold decisions in pursuit of their brand leadership.
Qualitative Market Research is not only about finding what consumers think about the product but also letting people share their opinions which helps to understand their motivating factors and associated feelings.
1+1 Research’s team is experienced in the full range of qualitative research methodologies and can help you design and tailoring methodologies as per project needs.
With our trained and experienced researchers, we develop the questioners of the projects after a detailed discussion with the client and accordingly implement suitable research methods, be it In-depth Interviews, Dyads/Triads, Focus Group Discussions, Usability testing, or study needing brainstorming. Our recruitment capability is robust and specializes in recruiting difficult to reach respondents across various industries like Automotive, Finance, Healthcare, FMCG, Travel, and Tourism.
We are committed to high-quality research and deliverables and thus all our transcripts too are prepared by skilled professional transcribers.
Focus Group Discussions
1+1 Research market research services use Focus group discussions for consumers or businesses to collect data and insights which are most of the time not known to the provider.
Focus group discussions are more effectively utilized when the objective of the investigators is to understand consumer’s or professional’s views and gain in-depth insights that can be used to provide the client with data and greater clarification to determine their strategy.
In-Depth Interviews
In-Depth Interviews is a data collection method that helps to analyze, explore, study perception, attitude, and respondent behavior to a particular idea or concept. The questions are open-ended, less structured, flexible, and continuous.
The great advantage of in-depth interviews is that more information and detailed insights can be obtained compared with other data collection methods. IDI can create a friendly environment for people to share their ideas and thoughts.
Ethnography Market Research
1+1 Research’s Ethnography Market Research team is well trained and highly experienced in conducting Ethnography studies and always adheres to the following basic principles and techniques.
Ethnographic research is a very interesting type of research that fully supports innovation. This is because Ethnographic research can actually give you insight into your consumer’s mind and your consumer’s lifestyle.
Online Bulletin Boards
1+1 Research uses an Online Bulletin board for researches involving long-term discussions where respondents need to share their opinion and thoughts more clearly and often. Additionally, participants can log in at their convenience which allows more time to express their thoughts.
Online bulletin boards work in a very simple way. Anyone can start a conversation on a particular topic and wait for answers. These lines of dialogue are known as threads. Some threads can go on indefinitely, and some posts risk not getting answers.
Usability & Testing Research
Usability testing is a method used in building user-focused interactions to test a product by testing it on users. This can be seen as an irreversible usage habit because it provides specific input on how real users use the system. It is very concerned with the design of the product design and is tested with users who have not previously been exposed.
1+1 Research focuses on getting the high-value aspect of the user experience which affects user satisfaction by determining their perception, needs, usability, and anticipated cost in turn profitability.
