Retail is the process of selling consumer goods or services to customers through multiple distribution channels for profit. Vendors satisfy the demands obtained by the supply chain. The term “merchant” is often used when a service provider fulfills small orders for large numbers of people, who are end-users, instead of large orders for a small number of full, corporate, or government customers.

Consumers benefit from re-sales as retailers engage in marketing activities that enable customers to access a wide variety of products and services. Retail also helps create space, time, and resources for adoption. The merchant service also helps to improve the image of the product. Sales have a huge impact on the economy.

The vendor provides useful information throughout the supply chain. Informs and educates customers about product features and benefits. They provide information to consumers through advertising, display, and signage with marketing staff. Marketing research support is provided to other channels, members. Somehow marketing is the last resort in consumer product marketing channels. It also provides feedback on consumer needs from manufacturers and retailers who assist in organizing the production and supply of goods.

The retail industry is a very important part of the country’s economy. “The variety can be divided into different service categories, and usually falls into one of the following categories: discount department stores, wholesale clubs, supercenters, hyper marts, and so-called category killers” (Variety Stores). A retail business operates in a fixed market that sells goods and services to consumers. The retail industry buys goods from a supplier at high prices to supply consumers and make a profit. This can include anything from consumer product and product delivery to consumers.

1+1 Research provides clients with deep insights to stay competitive and relevant, understand evolving shopping behavior, brand loyalty, product preference, and in-depth customer satisfaction measurement.

1+1 Research’s Retail Market Research services specialize in delivering ad-hoc research services. We recommend suitable qualitative and quantitative data collection methodology, sampling plan, and segmentation strategies based on individual project parameters which provide deep insight to our clients in the retail industry.