A Focus group is a formal discussion with a group of people to understand their understanding and experience of a project, task, or topic. Focus groups can be used instead of discussions, understanding experiences, learning, expectations, and implications for project involvement.

In-depth or in-depth interviews are a qualitative research method used to conduct in-depth interviews of people where respondent numbers are small and research focuses on a specific product, process, situation, or purpose.

The term “Ethnography” literally means the study of people and cultures. Therefore, Ethnographic research helps you to educate people in their natural environment and thus discover the real use of your product, or the improvements/innovations that can be brought to the human product.

Online bulletin boards (also known as message boards or forums) are online communication systems where one can share, request, or discuss information on any topic. While email is a way to chat privately with one or more people over the Internet, online bulletin boards are completely public.

Usability testing is a method used in building user-focused interactions to test a product by testing it on users. This can be seen as an irreversible usage habit because it provides specific input on how real users use the system.

Face to Face interview is one of the oldest and most widely used methods of conducting primary research. A face-to-face interview is one that uses a standard scheduled questionnaire to ensure that all respondents are asked the same questions in the same sequence.

An online survey is a list of survey questions that target audiences can fill out online. Online surveys are usually done as web forms with a list of questions to retrieval and statistical software to provide analytics.

Computer-assisted personal interviewing (CAPI) is a method of interviewing in which the respondent or interviewer uses an electronic device to answer questions. It’s like a computer-assisted telephone interview, except that the interview took place in person rather than in a phone call.

Computer-Aided Telephonic Interviews (CATI) is a telephone survey in which the interviewee follows the text provided by the software program. It is a systematic telephone microdata collection system that speeds up microdata collection.

Central Location Test is a type of standard research process in which product marketing testing is conducted in controlled environments, in contrast to domestic consumer testing, which takes place where the products will actually be used.