Tracking is a common term used for courses that provide overtime evaluation to gain updated product knowledge and competitive usability. Tracking studies can be continuous in the field or they may be periodical, that is, research waves that are timed to match the annual cycles or marketing activities to understand their impact on the competitive environment of the product.

Any research that evaluated a product over time can be considered a tracking study, whether it is conducted once a year or more frequently. The point is that the steps and the study sample are consistent to allow for testing over time.

1+1 Research helps companies to gain insight into their brand, changes in the customer market such as increases or decreases in category usage, changes in customer demand or behavior, new customer segments, changes in customer loyalty and retention from time to time by implementing tracking research methods.

A well-organized tracking study should bring immediate results. It is important to have an effective system to handle the analysis and reporting of tracking research which is done by our in-house expert team having expertise in tracking research.